Sierra is the undisputed market leader in Europe. In over 91 countries around the world - from Australia to Thailand to Chile – the iconic brand is cherished for its high quality and fruity notes. Since its launch in 1981, the brand with the iconic sombrero has been shaping the Tequila category like no other, while it is constantly being further developed. Taste: Agave, light wood barrel notes (Reposardo). Agave, peppery notes (Blanco).