MAKER'S MARK is more than 50 years old. Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better-tasting bourbon whisky. He discovered that if you use winter wheat in the mash instead of the traditional distiller's rye, your bourbon whisky is smoother and less bitter – and that made the difference. Taste: Rich in flavour, yet soft on the palate. Distinctive and complex, yet possessing the refinement and balance found in a finely-crafted malt. Colour: Rich and brilliant – see-through amber, but with a flame-orange glint that tells of the warmth to come.