All the power of Pure Vitamin C concentrated in an ultra-efficient serum for men’s skin. The L’Oréal Men Expert Vitamin C Shot Serum helps to brighten, smooth and refresh dull & tired looking skin. The non-greasy and non-sticky texture is lighter than a cream and easily absorbs into the skin and beard. Discover our L’Oréal Men Expert Vitamin C Shot Serum that helps to brighten, smooth and refresh dull & tired looking skin. The non-greasy and non-sticky texture is lighter than a cream and easily absorbs into the skin and beard. Our Serum has highest Men Expert’s concentration of Pure Vitamin C with ultra hydrating & smoothing texture. Quick absorption even through beard. Powerful efficacy on all skin tones. Why Pure Vitamin C? Pure Vitamin C is a powerful antioxidant, naturally present in skin and recommended by dermatologists. It helps to reduce dullness and improve skin texture. Dermatologists recommend Pure Vitamin C for its universal and multipotent efficacy against dullness, fine lines, and lack of skin firmness. Our serum contains 10% of pure Vitamin C, an efficient concentration particularly for depigmenting & anti-oxidant benefits. Its performance is boosted by Vitamin E and Salicylic Acid respectively as anti-oxidant & exfoliating agents.