Since its founding in 1873 in Amsterdam, by Gerard Adriaan Heineken, Heineken is the jewel in the crown of the portfolio of the Heineken Company. Heineken is the world’s leading premium beer, sold in over 170 countries, loved and enjoyed by millionsof people. Heineken demonstrates a continuous passion for quality, innovation and impactful consumer advertising. Heineken has an iconic identity (green, bottle, star) and original unrivalled recipe anywhere.