"That calls for a Carlsberg" is the Carlsberg brand's tagline. It celebrates Carlsberg's heritage and values, while connecting with today's active, adventurous generation of beer drinkers. The proposition encourages consumers 'to step up and do the right thing', rewarding themselves with a Carlsberg for their efforts. Carlsberg Pilsner is the flagship in the Carlsberg Group's portfolio of beers. A regular in millions of bars across 140 countries worldwide, it is a truly international brand.