Black Velvet first came out of the barrel in 1951.Started by Gilbeys Gin, the brand was initially known as “Black Label,” but after Jack Napier, the original distiller, sampled the first batch, he changed the name to Black Velvet to reflect its uncommon velvety taste and smoothness. Using crystal clear Canadian water, plus the finest of Canada’s rye, grains, and corn, the whisky is painstakingly blended, distilled, and put up in premium oak barrels to gently mature. Taste: Rich flavor of caramel, vanilla and toffee. Long lasting finish. Appearance: Light straw gold. Aroma: Notes of caramel and toffee.