Black Velvet first came out of the barrel in 1951 as “Black Label,” but after the original distiller, Jack Napier, sampled it, he changed the name to reflect its signature velvet taste and smoothness. Using crystal clear Canadian water, plus the finest ingredients, our whisky is expertly distilled, Blended at Birth, and matured in premium oak barrels. Taste: Medium-bodied spirit with mellow grain taste on the finish that offers a hint of wood. Appearance: Golden Aroma: Nutty, malty and spice notes.